Samsung finally gives a sneak peek at its foldable phone


Samsung is among a handful of companies which have flagged that foldable phones will be coming to market soon.

Although it has so far been mum on exactly when, analysts expect a launch date in the first half of 2019; any later and Samsung would run the risk of new Apple phones stealing its thunder.

Dave Burke, vice president of engineering for Android, confirmed that timeframe at a Google conference being held separately in California.

“It’s an exciting concept and we expect to see foldable products from several Android manufacturers,” he said.

“In fact, we’re already working closely with Samsung on a new device they plan to launch early next year.”

China’s Huawei has also said it is planning to launch a 5G smartphone with a foldable screen in mid-2019.

Both Samsung and Huawei, however, have been beaten to the market by Royole, a Chinese display making start-up, which last week unveiled a foldable phone with a 7.8 inch screen, priced from around $1800. Royole said it will start filling orders from late December, although little is known about the projected sales.

Justin Denison, SVP of Mobile Product Development at Samusung, shows off the Infinity Flex Display.Credit:AP

High price tags are expected to prevent foldable phones from immediately becoming big hits, and some analysts doubt there is huge appetite for such products.

Samsung did not provide details on pricing of its new phone.

The company needs to get the foldable phone right, hoping it will reverse steep declines in profit for its mobile division and restore some of the premium cachet its brand has lost to competitors.

The early look for developers also underscores a new level of caution in product planning after a costly recall for its fire-prone Galaxy Note 7 in 2016.

Reuters



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